Chapter 10

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What are the different types of product modification?

Answer:
a)  Quality modification- change in a products dependability or durability. Functional modification- Change in a products versatility effectiveness, convenience, or safety. Style modification- Aesthetic product change rather than a quality or functional change.
b)  Price modification- changing the price based on durability. Quality modification- Change in products quality. Logo modification - Change in a products logo
c)  Price modification- change in the price based on durability of the product; Logo modification- change in the logo based on other competitors, Style modification- Aesthetic product change rather than a quality or functional change
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Related Quiz Content
  • Answered in Chapter 10
    Why is re-positioning needed?
    a)Re-positioning is not needed
    b)To be able to change the price of the product based on organization of the product
    c)To attract to different customers, and also change consumers perceptions of a brand
    c)To attract to different customers, and also change consumers perceptions of a brand
  • Answered in Chapter 10
    What is product line extension?
    a)Adding additional products to an existing product line in order to compete more broadly in the industry
    b)A way to regulate, and deal with product line extension that over does it
    c)A name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitor’s products
    a)A name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitor’s products
  • Answered in Chapter 10
    What is product line contraction?
    a)Adding additional products to an existing product line in order to compete more broadly in the industry
    b)A way to regulate, and deal with product line extension that over does it
    c)A name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitor’s products
    b)A name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitor’s products
  • Answered in Chapter 10
    What is a brand?
    a)A name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitor’s products
    b)The part of a brand that can be spoken, including letters, words, and numbers
    c)The elements of a brand that cannot be spoken
    a)The elements of a brand that cannot be spoken
  • Answered in Chapter 10
    What is a brand name?
    a)The elements of a brand that cannot be spoken
    b)The part of a brand that can be spoken, including letters, words, and numbers
    c)A name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitor’s products
    b)A name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitor’s products
  • Answered in Chapter 10
    What is a brand mark?
    a)The elements of a brand that cannot be spoken
    b)The part of a brand that can be spoken, including letters, words, and numbers
    c)A name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitor’s products
    a)A name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitor’s products
  • Answered in Chapter 10
    What is a global brand?
    a)The part of a brand that can be spoken, including letters, words, and numbers
    b)A name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitor’s products
    c)A brand that obtains at least a third of its earnings from outside its home country, is recognizable outside its home base of customers, and has publicly available marketing and financial data
    c)A brand that obtains at least a third of its earnings from outside its home country, is recognizable outside its home base of customers, and has publicly available marketing and financial data
  • Answered in Chapter 10
    What are the benefits of branding?
    a)There are no benefits of branding, its too costly
    b)Product identification, repeat sales, and new-product sales
    c)Heavily advertised, well-known manufacturers’, multiple brands, so consumer can switch brands without switching manufacturers
    b)Heavily advertised, well-known manufacturers’, multiple brands, so consumer can switch brands without switching manufacturers
  • Answered in Chapter 10
    What are some advantages of manufacturer’s brands?
    a)Heavily advertised, well-known manufacturers’, multiple brands, so consumer can switch brands without switching manufacturers
    b)Can usually earn higher profits, manufacturers can decide to drop a brand at any time
    c)Product identification, repeat sales, and new-product sales
    a)Product identification, repeat sales, and new-product sales
  • Answered in Chapter 10
    What are some advantages of private brands?
    a)Product identification, repeat sales, and new-product sales
    b)Heavily advertised, well-known manufacturers’, multiple brands, so consumer can switch brands without switching manufacturers
    c)Can usually earn higher profits, manufacturers can decide to drop a brand at any time
    c)Can usually earn higher profits, manufacturers can decide to drop a brand at any time
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Chapter 10
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Free Quiz Question From Chapter 10
Question: What are the different types of product modification?
Answer:
Quality modification- change in a products dependability or durability. Functional modification- Change in a products versatility effectiveness, convenience, or safety. Style modification- Aesthetic product change rather than a quality or functional change.
Price modification- changing the price based on durability. Quality modification- Change in products quality. Logo modification - Change in a products logo
Price modification- change in the price based on durability of the product; Logo modification- change in the logo based on other competitors, Style modification- Aesthetic product change rather than a quality or functional change