MARKETING 2

Last Updated By chadcozean on 08/04/2011
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are groups to which an individual wishes to belong, as when a teenage basketball player hopes someday to play for the Los Angeles Lakers.

Answer:
a)  aspirational groups
b)  reference groups
c)  social class groups
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Question: are groups to which an individual wishes to belong, as when a teenage basketball player hopes someday to play for the Los Angeles Lakers.
Answer:
aspirational groups
reference groups
social class groups