MARKETING 2

Last Updated By chadcozean on 06/29/2011
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A review of the sales, costs and profit projections for a new product to find out whether they satisfy a company's objectives is called a __________.

Answer:
a)  business feasibility
b)  make or buy decision
c)  business analysis
d)  product acceptance
e)  proposal
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Related Quiz Content
  • Answered in MARKETING 2
    _________ focuses on finding new ways to solve customer problems and create more customer-satisfying experiences.
    a)New-product development
    b)concept testing
    c)Customer-centered new-product development
    d)sequential new product development
    e)Team-based new-product development
    c)Team-based new-product development
  • Answered in MARKETING 2
    In the _________ stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.
    a)concept development
    b)product development
    c)market testing
    d)strategy development
    e)product proposal
    b)product proposal
  • Answered in MARKETING 2
    Measuring ____________ can be difficult. A company might conduct surveys or experiments to test this in different products they offer.
    a)price promotion
    b)demand functions
    c)perceived value
    d)break-even pricing
    e)quantity supplied
    c)quantity supplied
  • Answered in MARKETING 2
    _________ that influence (s) pricing decisions include (s) the nature of the market, demand, and competitors' prices.
    a)internal factors
    b)external factors
    c)target factors
    d)elasticity
    e)domestic factors
    b)domestic factors
  • Answered in MARKETING 2
    Consumer perceptions of value set the _________ for products and services.
    a)demand curve
    b)floor
    c)ceiling
    d)variable margin
    e)image
    c)image
  • Answered in MARKETING 2
    Which of the following does not support a market-skimming policy for a new product?
    a)The product's quality and image must support its higher price.
    b)Enough buyers must want the product at that price.
    c)Competitors should not be able to undercut the high price.
    d)Competitors should be allowed to enter the market easily.
    e)The cost of producing a low volume should not be so high that it negates the advantage of charging more per unit.
    d)The cost of producing a low volume should not be so high that it negates the advantage of charging more per unit.
  • Answered in MARKETING 2
    Airlines, hotels, and restaurants call segmented pricing ___________.
    a)time pricing
    b)yeild management
    c)location pricing
    d)surplus pricing
    e)service pricing
    e)service pricing
  • Answered in MARKETING 2
    __________ uses buyer's perceptions of what a product is worth as the key to pricing.
    a)target costing
    b)value based pricing
    c)variable costs
    d)price elasticity
    e)product image
    b)product image
  • Answered in MARKETING 2
    Most companies that conduct international business __________ to ___________.
    a)adjust their prices; take local conditions into consideration
    b)use promotional pricing; create excitement in new markets
    c)use geographical pricing: reduce delivery costs
    d)set a uniform price; maintain a consistent product image
    e)initiate price cuts; compensate for local tariffs and taxes
    a)initiate price cuts; compensate for local tariffs and taxes
  • Answered in MARKETING 2
    Under ___________, the market consists of many a few sellers who are highly sensitive to each other's pricing and market strategies..
    a)pure competition
    b)monoploistic competition
    c)oligopolistic competition
    d)pure monopoly
    e)socialism
    c)socialism
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Free Quiz Question From MARKETING 2
Question: A review of the sales, costs and profit projections for a new product to find out whether they satisfy a company's objectives is called a __________.
Answer:
business feasibility
make or buy decision
business analysis
product acceptance
proposal