Business Final Exam Review

Last Updated By tbresett on 12/14/2010
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The four eras of the evolution of marketing are (1) production, (2) selling, (3) advertising, and (4) stakeholder relationships. 

Answer:
a)  True
b)  False
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    b)False
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    a)concept
    b)focus
    c)peer
    d)consumer interest
    b)consumer interest
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    b)B2B market and the C2C market
    c)consumer market and the business-to-business market.
    d)target market and the niche market.
    c)target market and the niche market.
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    a)secondary market
    b)business-to-business market
    c)market segmentation
    d)consumer market
    d)consumer market
  • __________ marketing is the marketing of products to groups of customers a firm decides it can serve profitably. 


    a)objective
    b)departmentalized
    c)target
    d)subjective
    c)subjective
  • Miller Light Beer, Maxwell House Coffee, Jell-O brand gelatin, Kraft Mayonnaise, and Marlboro Cigarettes, were all at one time products of the Philip Morris Company. These products represented a part of the product line Philip Morris offered. 
    a)True
    b)False
    b)False
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Business Final Exam Review
Business Final Exam Review
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Free Quiz Question From Business Final Exam Review
Question: The four eras of the evolution of marketing are (1) production, (2) selling, (3) advertising, and (4) stakeholder relationships. 
Answer:
True
False