Business Final Exam Review

Last Updated By tbresett on 12/14/2010
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A _________________ is a check of a potential employee's work record, academic record, credit history, and recommendations. 

Answer:
a)  personality profile
b)  background investigation
c)  fidelity appraisal
d)  character review
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Related Quiz Content
  • The four eras of the evolution of marketing are (1) production, (2) selling, (3) advertising, and (4) stakeholder relationships. 
    a)True
    b)False
    b)False
  • Customer relationship management (CRM) is the process of learning as much as possible about customers and doing everything you can to satisfy them. 
    a)True
    b)False
    a)False
  • Setting prices higher than the competition can help create an image of quality. 


    a)True
    b)False
    a)False
  • Intermediaries are firms in the middle of a series of organizations that distribute goods from producers to consumers. 
    a)True
    b)False
    a)False
  • Market segmentation is the process of dividing a market into several groups whose members have dissimilar characteristics. 
    a)True
    b)False
    b)False
  • A firm's marketing mix consists of 4 major components, which are generally referred to as the four: 
    a)P's
    b)keynotes to success
    c)intangibles of marketing
    d)persuaders
    a)persuaders
  • A ________ group consists of a small group of people who meet under the direction of a discussion leader to discuss opinions about an organization, its products, or other issues. 
    a)concept
    b)focus
    c)peer
    d)consumer interest
    b)consumer interest
  • The two major types of markets are the: 
    a)primary market and the secondary market.
    b)B2B market and the C2C market
    c)consumer market and the business-to-business market.
    d)target market and the niche market.
    c)target market and the niche market.
  • Which of the following describes individuals that want goods and services for personal consumption and have the resources to buy them? 
    a)secondary market
    b)business-to-business market
    c)market segmentation
    d)consumer market
    d)consumer market
  • __________ marketing is the marketing of products to groups of customers a firm decides it can serve profitably. 


    a)objective
    b)departmentalized
    c)target
    d)subjective
    c)subjective
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Business Final Exam Review
Business Final Exam Review
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Free Quiz Question From Business Final Exam Review
Question: A _________________ is a check of a potential employee's work record, academic record, credit history, and recommendations. 
Answer:
personality profile
background investigation
fidelity appraisal
character review