loading
<< Back to All Marketing Decks and Quizzes
Viewing All Flashcards for Chapter 8
Questions
Answers
1)
The systematic search for new - product ideas.
 
Idea generation
2)
The development of original products, product imporvements, product modifications, and new brands through the firm's own product - development efforts.
 
New - product development
3)
Screening new- product ideas in order to spot good ideas and drop poor ones as soon as possible.
 
Idea screening
4)
A detailed version of the new - product idea stated in meaningful consumer terms.
 
Product Concept
5)
Testing new - product concepts with a group of target consumers to find out if the concepts have strong consumer appeal.
 
Concept testing
6)
Designing an initial marketing strategy for a new product based on the product concept
 
Marketing strategy development
7)
A review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives.
 
Business analysis
8)
Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering.
 
Product development
9)
A review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives.
 
Business analysis
10)
The stage of new-product development in which the product and marketing program are tested in realistic market settings
 
Test marketing
11)
Introducing a new product into the market
 
Commercialization
12)
New - product development that focuses on finding new ways to solve customer problems and create more customer- satisfying experiences
 
Customer-centered new- product development
13)
An approach to developing new products in which various company departments work closely together, overlapping the steps in the product development process to save time and increase effectiveness
 
Team - based new- product development
14)
The course of a product's sales profits over its lifetime. It involves five distinct stages: product development, introduction, growth, maturity, and decline.
 
Product life cycle
15)
A basic and distinctive mode of expression
 
Style
16)
A currently accepted or popular style in a given field
 
Fashion
17)
A temporary period of unusally high sales driven by consumer enthusiasm and immediate product or brand popularity.
 
Fad
18)
The product life-cycle stage in which the new product is first distributed and made available for purchase
 
Introduction stage
19)
The product life-cycle stage in which a product's sales start climbing quickly
 
Growth Stage
View Deck or Quiz

Copyright @ 2010 FunnelBrain LLC. All right reserved

*SAT, AP and Advanced Placement Program are registered trademarks of the College Board, which was not involved in the production of, and does not endorse, this product.