marketing module 1
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marketing module 1
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Free Flashcard From marketing module 1
Question:
The company's macro‐environment is the combination of factors that affect everyone in general they can include:
Answer:
These can be changing demographics, trends in the economy, the level of technological advancement, the political climate and legal parameters of a nation or trading region.While factors in the macro‐environment are considered uncontrollable, their effect on the variables in the mix – product, place, promotion, price ‐ can be predicted and therefore allow some degree of control in forming strategy