Mass Media

Last update by swimchick on 09/28/2011
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What are the four functions of Mass Media?

Answer:
Correlation
Entertainment
Cultural Transmission
Surveillance

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Related Quiz Content
  • swimchick
    Answered in Mass Media
    What is surveillance?

    · Keeping us informed. Primarily the journalism functions of mass communication, which provides information about the processes, issues, events, and other developments in society. A weakness of surveillance is that too much news about disasters can skew the audience’s perception of what is normal in society. Too much information can make an audience apathetic.

  • swimchick
    Answered in Mass Media
    What is correlation?

    · Gives us background knowledge. The ways in which media interpret events and issues and ascribe meanings that help individuals understand their roles within the larger society and culture. Journalism, Ads, and PR shape public opinion through comments, criticism, and targeted marketing campaigns. Individuals learn what to think.

  • swimchick
    Answered in Mass Media
    Explain the Cultivation Theory

    The things you see on TV become the way you live. The media affects the way you see the world. Not necessarily negative. TV Cultivates in audiences a view of reality similar to the world portrayed in tv programs.

  • swimchick
    Answered in Mass Media
    What is an example of the spiral of silence?
    An example would be a liberal in the midst of conservatives. When surrounded by the majority, the minority is less likely to speak out. For three reasons:
    1. Fear of Isolation
    2. If in the Majority, they are less likely to be isolated
    3. People can feel when they are minority
  • swimchick
    Answered in Mass Media
    Give an example of Cultural Convergence.
    The Taco Bells in India. It is still an American Company, but they change it to be within their culture by selling rice.
    Cultural convergence is when two cultures integrate.
  • swimchick
    Answered in Mass Media
    What does it mean to homogenize?
    This is when one culture overwhelms the other. They take over one culture because of its dominance. EX: Native Americans and the Early American Settlers.
  • swimchick
    Answered in Mass Media
    What does it mean to be polarized?
    Being polarized it the refusal to combine cultures.
  • swimchick
    Answered in Mass Media
    What is are the Diffusion of Innovations?
    -Innovators: the people who MUST HAVE the new technology. Are the first to invest in new products.
    -Early Adaptors: want to have the new products, but are not usually the first to adopt.
    -Early Majority: Balance price and value.
    -Late Majority:Price is reasonable, Easily accessed. Bought more for peer pressure.
    -Laggard: Bordering obsolete. Buy because forced.
  • swimchick
    Answered in Mass Media
    What is are the Diffusion of Innovations?
    -Innovators: the people who MUST HAVE the new technology. Are the first to invest in new products.
    -Early Adaptors: want to have the new products, but are not usually the first to adopt.
    -Early Majority: Balance price and value.
    -Late Majority:Price is reasonable, Easily accessed. Bought more for peer pressure.
    -Laggard: Bordering obsolete. Buy because forced.
  • swimchick
    Answered in Mass Media
    What is Demassification?

    · : ESPN, more and more specific. When the media is really tight targeted. They have a fishing channel. Focused on people who like to watch specific. Being specific to the population.

  • swimchick
    Answered in Mass Media
    What is media Bias?
    When the media being shown is bias towards something. Such as FOX News being mostly conservative. When looking at a specific example, they are usually bias. But the media as a whole is not bias.