marketing Test 1

Last update by mayur on 04/01/2014
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is the most basic cause of a person's wants and behavior.

Answer:
culture

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    –Culture is learned from family, church, school, peers, colleagues. –Culture reflects basic values, perceptions, wants, and behaviors. –Cultural shifts create opportunities for new products or may otherwise influence consumer behavior.
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    –Groups of people with shared value systems based on common life experiences.
    subculture
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    §Major subculture groups: –Hispanic consumers –African-American consumers –Asian-American consumers –Mature consumers
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    §Major subculture groups: –Hispanic consumers –African-American consumers –Asian-American consumers –Mature consumers
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    –Society’s relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. –Measured by a combination of occupation, income, education, wealth, and other variables.
    social class
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    §Groups and social networks: –Membership, reference, and aspirational groups. •Marketers attempt to reach opinion leaders in the hope that they will generate “buzz” about new products.

    –Online social network use is growing more prevalent, and marketers are trying to capitalize upon this trend.
    social factors
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    –Most important consumer buying organization.
    family
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    –Role = Expected activities –Status = Esteem given to role by society
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    –People change the goods they buy over their lifetimes. •Parents with children purchase different vehicles than do older adults whose kids are grown.
    §Age and life-cycle stage:
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    –Occupation influences the purchase of clothing and other goods.
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    –Some goods and services are especially income-sensitive.
    economic situation