loading

Chapter 6

Question:

Dividing a market into smaller segments with distinct needs, characteristics, or behavior that might requir separate marketing strategies or mixes.

Answer:

Market segmentation
View as Flashcard Deck

About this Free Flashcard Deck

Last update by xxsjacksonxx on 09/30/2010
  • Share
Chapter 6
Chapter 6
Total Views: 15490
Teams This Deck Belongs To
Deck does not belong to any team.
Flashcard Deck Tags
Others Studying this Deck
Free Flashcard From Chapter 6
Question: Dividing a market into smaller segments with distinct needs, characteristics, or behavior that might requir separate marketing strategies or mixes.
Answer: Market segmentation