Chapter 6

Last update by xxsjacksonxx on 09/30/2010
17886 People have viewed this Quiz
  • Share

Dividing a market into smaller segments with distinct needs, characteristics, or behavior that might requir separate marketing strategies or mixes.

Answer:
Market segmentation

View Chapter 6 as Flashcard Deck

Related Quiz Content
  • xxsjacksonxx
    Answered in Chapter 6
    The process of evaluating each market segment's attractiveness and seleing one or more segments to enter
    Market targeting (targeting)
  • xxsjacksonxx
    Answered in Chapter 6
    Actually differentiating the market offering to create superior customer value.
    Differentiation
  • xxsjacksonxx
    Answered in Chapter 6
    Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
    Positioning
  • xxsjacksonxx
    Answered in Chapter 6
    Dividing a market into different geographical units such as nations, states, regions, counties, cities, or neighborhoods.
    Geographic segmentation
  • xxsjacksonxx
    Answered in Chapter 6
    Dividing a market into different age and life-cycle groups.
    Age and life-cycle segmentation
  • xxsjacksonxx
    Answered in Chapter 6
    Dividing a market inot different segments based on gender
    Gender segmentation
  • xxsjacksonxx
    Answered in Chapter 6
    Dividing a market into different income segments
    Income segmentation
  • xxsjacksonxx
    Answered in Chapter 6
    Dividing a market into different segments based on social class, lifestyle, or personality characteristics
    Psychographic segmentation
  • xxsjacksonxx
    Answered in Chapter 6
    Dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product
    Behavioral segmentation
  • xxsjacksonxx
    Answered in Chapter 6
    Dividing the market inot segments according to occasions when buyers to get the idea to buy, actually make their purchase, or use the purchased item.
    Occasion segmentation
  • xxsjacksonxx
    Answered in Chapter 6
    Dividing the market into segments according to the different benefits that the consumer seek from the product
    Benefit segmentation