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Ch 1,2

About this Free Flashcard Deck

Last update by mcondon86 on 12/12/2011

Ch 1 2

Ch 1,2

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Marketing 360, Ch 1,2

Flashcard Review

15

selling orientation

16

competitor orientation

17

product orientation

18

19

Marketing myopia

20

21

22

SWOT interactions

23

portfolio analysis

24

Strategic Business Unit (SBU)

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Free Flashcard From Ch 1,2

Question: selling orientation

Answer: getting the product out the door, reducing inventories, product supply is greater than demand (do not establish relationship, unsought goods, cemetery plot)