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Ch 1,2
About this Free Flashcard Deck
Last update by
mcondon86
on 12/12/2011
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Ch 1,2
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Flashcard Deck Tags
Marketing 360
,
Ch 1,2
Flashcard Review
11
what is value?
12
Philosophies (eras)
13
Societal marketing orientation (new era)
14
Marketing (customer) orientation
15
selling orientation
16
competitor orientation
17
product orientation
18
Mission
19
Marketing myopia
20
SWOT analysis
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Deck Author
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Free Flashcard From Ch 1,2
Question:
what is value?
Answer:
benefits minus sacrificevalue- image, personal, service, productsacrifice- price, time, energy